A first in the history of fashion! Stephen Sprouse, the artist and fashion designer, famous for his street-style, designed the famous вЂGraffitiвЂ™ range of handbags with Marc Jacobs in 2000. in limited editions for a brief period of time. Its muses are chosen from the ranks of celebrities and it is increasing collaborating with people from the contemporary art world to produce вЂcapsuleвЂ™ collections, i.e. Louis Vuitton has become a fashion brand with worldwide success. This New York designer mixed the elegant with the casual, history with modernity, homage and off-beat, glamour and humour to design ready-to-wear and shoe collections that would radically refresh the image of the brand whilst drawing on its heritage. The brand really took off in 1997 when Marc Jacobs arrived to take over creative direction of Louis Vuitton. Recently it has also moved into lifestyle collections. Since then, Louis Vuitton has been offering accessories, shoes, timepieces, jewellery, perfumes and ready-to-wear. In 1914, Georges Vuitton had a marvellous building constructed on the Avenue des Champs-ElysГ©es which became the flagship for Louis Vuitton.Д«ernard Arnault became head of the company at the end of the eighties and chose to diversify the offering of the company which became the premier brand in the LVMH Group. Initially the colours were black and beige, but now it comes in a range of fabrics and colours, such as the Damier in Azur or EbГЁne and Epi leather, etc. In the same year, the most iconic of all the Louis Vuitton prints appeared: the Monogram with the company initials вЂLVвЂ™. It consisted of a high quality cotton and linen weave with a rubber coating. In 1896, a new coated, waterproof cotton canvas which was particularly hard-wearing and elegant, was perfected. From 1888 the company began using the famous signature EbГЁne check design on Louis Vuitton luggage. From 1886, he fitted his trunks with secure locks to foil lock-pickers. In 1870, LouisвЂ™ son, George, set off to explore the world, starting with London and New York, whilst the companyвЂ™s clientele grew to include nobles from the courts of the East and Far-East. His new leather trunks accompanied a whole new generation of wealthy travellers, driven by the expansion of empire, the development of trading posts, commerce, the colonies and a curiosity for foreign lands. The ever inventive Louis Vuitton created a flat top trunk which was more suitable for the times and whch was soon a resounding success.

The curved top trunks that had been used for centuries were unsuited to new practices and the stacking of luggage, in particular. Times changed and travel and transport intensified.

His skill, mastery and good taste were soon recognised and he was entrusted with orders from important clients, including making a toilet case for Empress EugГ©nie.ДЄrmed with this recognition, Louis Vuitton founded his own company in 1854 and opened his first shop in Place VendГґme. Its founder came from the Jura to Paris and was taken on as an apprentice travel trunk-maker with a box and trunk maker and packing company. Louis Vuitton has a long and rich family history.

Louis vuitton bag